After three decades of development, China’s water amusement manufacturing industry has developed into a professional amusement market with diverse products, rich experience, numerous types and huge investment. In 2022, the development of the water park industry has the following five development trends worthy of attention.

01 The digital transformation of water parks

As the COVID-19 pandemic accelerates the spread of technology and personalization, consumers expect digital convenience wherever they go. Water parks, resorts and theme parks will need to improve innovative technology to enhance the guest experience and meet market demand. In order to optimize the guest experience, analyzing real-time data and consumer behavior patterns will help improve the efficiency of daily operations in the future.

02 Hotel resorts achieve differentiation through water facilities

According to market trends and forecasts, having a variety of aquatic facilities makes hotels and resorts stand out many competitors. Water slides, water rides, surf simulators and wave pools all contribute to the hotel ADR, occupancy and ancillary revenue.

03 Surfing appears in retail entertainment

When it comes to ancillary revenue, surfing in the retail environment is also a trend. To compete with online shopping while increasing pedestrian traffic, indoor shopping complexes seek incentives that consumers cannot get online. It has been observed that Cowboy’s surf simulator and Wuji Surf Bay are the most ideal tools to attract customers, retain customers, and keep them actively engaged or stopped to watch.

04 Functional integration, quality upgrade

Product functions will gradually develop from a single and simple to an era of multi-functional integration and multi-experience superimposition, and product quality will also be transformed and upgraded from low-end, extensive to refined, high-quality and personalized; The market positioning will be more regionalized, personalized, and specialization, and will shift from focusing on the domestic market to both domestic and international markets.

05 Supply chain inventory minimization

Many people, including us, are feeling the impact of global supply chain inventories as well as consumers and merchants. As we adapt and change, we realize this problem won’t ease up anytime soon. Therefore, it is now important to localize the supply chain and produce close to the project site. This approach helps our customers’ projects to be delivered on time, with high quality, and with a reduced carbon footprint.