The recent 2025 Asia Amusement & Attractions Expo (AAA) in Guangzhou saw Cowboy emerge as a standout innovator, unveiling groundbreaking play concepts at its dynamic Booth B15 in Hall 5.1. The company’s “Play+” vision drew crowds throughout the three-day event, positioning Cowboy at the forefront of experiential play design.

Spanning 130,000 sqm across 20 thematic zones, this year’s expo became a global marketplace for entertainment technology, attracting industry leaders from over 100 countries. The event’s focus on smart manufacturing and AI-integrated attractions created the perfect stage for Cowboy’s disruptive offerings.

Cowboy’s booth maintained consistently high visitor traffic throughout the exhibition. The company’s design directors and sales directors personally led their teams in explaining the “Complete Children’s Play Space Solutions” to global clients with professional expertise.

The newly unveiled Indoor Slide Park System garnered significant industry attention. Its modular design, immersive environments, intelligent safety features, and flexible “one-park-multiple-configurations” customization provide innovative solutions for commercial complexes and cultural tourism projects.

As a “Scenario Innovator,” Cowboy focused on breaking through traditional play concepts by redefining space value and user experience through three approaches:

Through multiple in-depth discussions, Cowboy explored integrated models like “Play + Tourism,” “Play + Commerce,” and “Play + Education” with clients, providing practical examples for cross-industry development.

Moving forward, Cowboy will continue focusing on product innovation and service upgrades. Supported by its digital R&D center and global service network, the company aims to create landmark children’s play spaces that combine entertainment, education and social interaction, while providing comprehensive solutions with greater commercial value to clients worldwide.